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Polaris Inc. - Margin Pressure, Electric Dreams...But Where's The Growth?

Polaris Inc. - Margin Pressure, Electric Dreams...But Where's The Growth?

Growth Potential vs. Operational Reality

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Silver Cross Capital
May 23, 2025
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Silver Cross Capital's Substack
Silver Cross Capital's Substack
Polaris Inc. - Margin Pressure, Electric Dreams...But Where's The Growth?
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Business Profile

Name: Polaris Inc. 

Industry: Consumer Cyclical – Recreational Vehicles & Powersport

Founded: 1954, Roseau, Minnesota. 

Market Cap: $2.20 Billion 

CEO/Leadership: Mike Speetzen

What’s the Story Behind Polaris Inc.?

Polaris was founded to address the need for reliable snow transportation in northern Minnesota. The company's mission has evolved to "Fuel the passion of riders, workers, and outdoor enthusiasts around the world.

Founded in 1954 and based in Medina, Minnesota, Polaris designs and builds off-road vehicles, snowmobiles, motorcycles, electric utility vehicles, and boats for work and play. Their lineup includes everything from ATVs and side-by-sides to snow bikes, roadsters, and pontoons—all built for power, performance, and fun.

But Polaris doesn’t stop at the ride. They offer a huge range of accessories and gear—think winches, plows, tracks, lights, oil, custom exhausts, saddlebags, and stylish riding apparel like helmets, jackets, and boots.

Whether you're on the trail, snow, street, or water—Polaris delivers the full experience.

Source: Polaris Inc. Investor Relations Power Point 2025

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